If you want others to view your web page with specific colors, the most appropriate way is to suggest the colors with a style sheet. Cascading Style Sheets use the color and background-color properties to specify text and background colors. To avoid conflicts between the reader's default colors and those suggested by the author, these two properties should always be used together.
With HTML, you can suggest colors with the TEXT, LINK, VLINK (visited link), ALINK (active link), and BGCOLOR (background color) attributes of the BODY element.
Note that these attributes are deprecated by HTML 4. Also, if one of these attributes is used, then all of them should be used to ensure that the reader's default colors do not interfere with those suggested by the author. Here is an example:
<body bgcolor="#ffffff" text="#000000" link="#0000ff" vlink="#800080" alink="#000080">
Authors should not rely on the specified colors since browsers allow their users to override document-specified colors.